Operational clarity · Web · Marketing ops · Tools

Turning business needs into clear, measurable and useful digital systems.

Digital Project Manager & Marketing Operations Specialist, I connect business needs, digital tools and concrete decisions. I like starting from unclear or scattered topics and turning them into web, CRM/email, SEO, analytics and AI systems that are clearer, better coordinated and easier to manage.

Web CRM / Email SEO Analytics Project coordination Operational AI
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+225 % online revenue LapiMauges · 2023 → 2025
6 small businesses supported 2019 → 2025
5 web projects managed end to end

Expertise

What I structure and improve

I work on digital topics where several issues meet: acquisition, CRM, email, reporting, content, tools and project coordination. My role is to clarify needs, structure actions, improve follow-up and make digital systems easier to manage.

Web projects

WordPress, information architecture, customer journeys, content, testing and launch.

CRM / Email

Segmentation, CRM/emailing tools, customer journeys, follow-ups and simple automations.

SEO & content

Audit, keywords, writing, technical optimisation and editorial logic.

Analytics & reporting

GA4, Search Console, Looker Studio, Excel and useful KPIs.

Project coordination

Business teams, clients, managers, IT, product, support and developers.

Operational AI

Research, prompts, synthesis, documentation and simple automations.

Method

Clarify, structure, deliver, measure, improve.

I work with a simple logic: understand the real context, clarify the need, align stakeholders, choose the right tools and measure what genuinely helps decision-making. The goal is not to add complexity, but to make digital projects clearer, better followed and more useful.

1

Frame

Understand the need, constraints and priorities.

2

Structure

Turn the topic into a clear action plan.

3

Deliver

Set up the useful content, tools or follow-up systems.

4

Measure

Track results with simple and useful indicators.

5

Improve

Adjust without adding unnecessary complexity.

Case studies

Concrete proof, not promises.

These projects show how I work in concrete contexts: sometimes unclear business needs, imperfect tools, time constraints, coordination between several stakeholders and the need to produce useful outcomes.

Ask me about a case
E-commerce and email campaign illustration for LapiMauges
E-commerce & digital acquisition

LapiMauges

Managing the WordPress site, SEO, customer journey, content and email campaigns.

+225 %online revenue
x4.6orders
63.0 %email open rate
19.4 %email click rate
Read the case study
Content production and editorial strategy illustration for Riders Match
Web editorial & audience

Riders Match

Editorial strategy, web content production and optimisation, contributor coordination and adaptation to demanding communities.

  • Freelance editorial responsibility
  • Around 100 articles produced
  • Editorial SEO and social media activity
  • Advertising and affiliate logic
Read the case study
Reporting, dashboards and marketing analysis illustration for small businesses
Web projects & marketing structure

Small business consulting

Supporting business owners on web projects, digital marketing and operational organisation.

  • Mainly craft and small business projects
  • Websites and 30 / 60 / 90-day action plans
  • WordPress, SEO, email marketing, reporting and Notion structure
Read the case study
Portrait of Louis-Pierre Chevalier

Profile

Connecting business needs, digital tools and measurable outcomes.

My approach comes from the field: web projects, SEO content, email campaigns, customer databases, tools to structure and business needs that are rarely perfectly formulated from the start.

What interests me is making digital topics easier to read and manage: framing a project, organising information, improving a journey, tracking the right indicators, coordinating actions and integrating AI or automation with method.

View my LinkedIn
Based in Angers Open to opportunities depending on context Angers / Nantes / remote depending on opportunity

Opportunities

Two ways to work together, depending on your context.

I mainly look for a role where I can contribute over time to structured digital projects. I also remain open to focused short missions when a company needs to clarify a topic or set up an operational foundation.

Hiring?

I am looking for a Digital Project Manager / Marketing Operations role in a team where I can contribute to framing, coordination, CRM/email, SEO, reporting and the continuous improvement of digital tools.

View my CV →

Need focused support?

I can also help a small business or marketing team clarify a need, structure a website, a customer database, a CRM/email setup or a simple reporting system.

Tell me about your need →
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